Iliac Golf - Bringing Back the Pure

Bert La Mar is bringing back the pure to golf. His Carlsbad based company, Iliac Golf creates cool products including retro style leather headcovers and bags as well as up to the minute stylish clothing in modern fabrics. Iliac likes to say "Understated elegance with hidden performance and cutting edge technology."

Bert is a skateboard and snowboard dude turned golfer and it shows in his refreshing approach to the traditional game of golf. He likes to do things his way and his way is classic with a twist. You can read his story here.

Iliac has made amazing inroads into the leading clubs in the country with his products and it is unusual to visit a top club and not see his wool or leather headcovers presented in funky Iliac wooden crates. You'll be seeing a lot more of Iliac's products out there in 2011 as they ramp up in other categories.

I have his leather headcovers, naturally in green, and they'll last a lot longer than me and they make a statement, which is 100% Pure.

They say "I love the game of golf and my equipment says so!"