At dinner the other night someone asked me, after seeing the best logos on the blog, "So, what's the worst golf club logo out there?"
That got me thinking. I should stress that my choices have nothing whatsoever to do with the quality of the golf course. The choices are based on aesthetic, ease of use for, say embroidery, quality of design and memorability.
I'm not quite what the folks at Dallas National were thinking - ok, so you have bridge, but do you need to put it front and center. The logo would be perfect for a bridge construction company!
Ah, The Members Club at Four Streams. Four streams, not 1 or 2 or 3 streams as depicted in the logo. The logo is so confusing it's tough to know where the stream is and where the banks are! So how do they have a logo without 4 streams in it - the current logo would seem to be at least 1 stream short of a golf club!
All of the Trump golf clubs have the same logo, which is great, because collectively I can say they are all dreadful. The only difference between Trump National in D.C and LA is in the copy underneath the fake royal crest. For the master marketer, Trump, to have a such a mess of a golf logo is truly astounding. Donald, hire a great design firm and simplify the mess.
Let me know any other candidates for the Hall of Club Logo shame.
Thursday, September 22, 2011
Tuesday, September 13, 2011
Golf Digest's roving reporter, Matt Ginella here and see Matt's wonderful construction pictures here.